Apoorva Bagchi is a marketing professional with around two decades of experience in marketing communication, brand, and product management and an alumna of the Haas School of Business, UC Berkeley. She joins Cintana to head Brand, Marketing, and Communications for The NorthCap University.
She was associated with corporate brands like BML Munjal University, a Hero Group Initiative in India as the Director – Marketing in the education domain where she looked into the offline and online marketing functions of the university cohesively along with the Admissions, Outreach, and the schools to drive admissions for the institution.
She was also associated with Keventers, a QSR brand in the F&B space where she led the brand in marketing communication, brand & product management, Her product portfolio included Milkshakes, Ice Cream, and Fresh Milk.
Prior to this, she has worked with a wide spectrum of marketing agencies – Leo Burnett, Edelman, and Wizcraft across advertising, public relations & event management functions.
Apoorva started her career as an experiential marketing professional and moved into the marketing space over the years. She also co-founded Hive Entertainment where she picked up the key skills for running a business and gained cross-functional expertise. After a decade as an entrepreneur, she returned to her first love – Marketing.
Apoorva is based in Gurugram, India.