Aubrey Trask has developed considerable expertise in marketing analytics, digital marketing, and media buying across a diverse set of industries, with his most recent work focused on higher education. Aubrey specializes in designing and implementing full-cycle digital student acquisition solutions, from the initial setup of websites and audiences𑁋all the way through to media activation and customer engagement/retention.
Prior to joining Cintana as Head of Digital Marketing, Aubrey was the Vice President, Marketing Analytics, Digital Marketing, and Trading Desk at Kaplan, where he scaled the Marketing Analytics and Digital Marketing functions to manage marketing strategy and media investment for universities such as Purdue, Purdue Global, and Wake Forest, in addition to Kaplan’s test preparation and professional licensure direct-to-consumer brands. Additionally, he created and implemented the Kaplan Trading Desk, significantly reducing cost of customer acquisition while achieving unparalleled control over media buying and optimization.
Aubrey continues to push the digital marketing industry further, having negotiated and successfully executed multiple joint business plans with Google and Facebook. His machine learning-driven media optimization techniques have been recognized by Think With Google and he has been a speaker at ANA Masters of Marketing.
Aubrey has a BA degree in Economic Development from McGill University and a MSc degree in Predictive Analytics from Northwestern University.